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BACHELOR OF BUSINESS ADMINISTRATION COURSE DESCRIPTIONS ACCT 201 Principles of Financial Accounting (3)
Prerequisite: MATH 201
This course is an introduction to accounting concepts and procedures for an organization. The emphasis is upon the accounting cycle as well as the recording, summarizing, and interpretation of accounting information. ACCT 202 Principles of Managerial Accounting (3)
Prerequisite: ACCT 201
This course continues the elementary accounting principles with a focus on operations, time value of money, and cost accounting. Job-order costing, process costing, cost-volume-profit, budgeting, and variance are introduced. ACCT 305 Accounting Information Systems (3)
Prerequisite: None
This course focuses on the design and analysis of automated accounting systems for businesses. It includes the examination of payroll, receivables and payables, charts of accounts, and accounting reports as well as internal control and security issues. BUSS 154 Introduction to Import/Export (3)
Prerequisite: None
For many organizations, the first step toward multinational operations begins with importing and exporting goods. This course focuses on the strategies of import/export management as well as the processes. BUSS 165 Small Business Management (3)
Prerequisite: None
This course introduces the challenges of entrepreneurship including the startup and operation of a small business. Topics include market research techniques, feasibility studies, site analysis, financing alternatives, and managerial decision making. The management application of the computer in a small business situation is highlighted. Upon completion, students should be able to develop a small business plan. BUSS 210 Introduction to Business (3)
Prerequisite: None
This course presents an introduction to the functioning of business enterprises within the US economic framework. Topics include developing a business vocabulary and learning the basic principles and practices of contemporary businesses. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation. BUSS 216 Human Resources Management (3)
Prerequisite: None
This course examines the ways in which firms recruit, select, train, evaluate, and compensate employees. Current practices in industry are discussed as well as theories and labor law. BUSS 301 Principles of Management (3)
Prerequisite: None
This course surveys the theories and practices of management, including quantitative and behavioral approaches. BUSS 302 Principles of Marketing (3)
Prerequisite: None
This course examines the role of marketing in society and the economy, the role of marketing in business operations, and the management of the firm's marketing effort. BUSS 303 Principles of Finance (3)
Prerequisite: ACCT 201, ECON 101, 102
This course focuses on the methods of financial analysis and planning within the firm, including time value of money, cash flow analysis, capital budgeting, and valuation of debt and equity instruments. BUSS 307 Business Law I (3)
Prerequisite: BUSS 216
This course examines operations relative to the legal and regulatory environment of business. Topics include torts, contracts, liability, sales, and forms of doing business. BUSS 312 Organizational Theory & Development (3)
Prerequisite: BUSS 301
This course examines how knowledge of individual and group behavior is applied in an organizational setting. Topics include motivation, leadership, group formation and behavior, dysfunctional behaviors, job/task behaviors, and job enrichment/enlargement. BUSS 314 Corporate Finance (3)
Prerequisite: MATH 201, BUSS 303, ECON 101,102
This course is a study of corporate money management dealing with long- and short-term capital, financial resources, flow of funds analysis and its time value, credit policy formulation and operation, financial aspects of parent-subsidiary relationships, and financial functions in the multinational corporations. BUSS 321 Consumer Behavior (3)
Prerequisite: BUSS 302
This course examines how our knowledge of human behavior is used to create and market goods and services. It also examines how marketers study human behavior to determine consumer needs as well as predict future needs. BUSS 322 Marketing Research (3)
Prerequisite: BUSS 302, BUSS 321, and MATH 201
This course examines the theories and techniques of marketing research. In addition to discussing the design of marketing research studies, the tools used to carry out such studies will be covered as well as the use of marketing research results to make management decisions. BUSS 340 International Business (3)
Prerequisite: ECON 101, ACCT 201, BUSS 303
This course focuses on the international environment and the ways in which businesses adapt to differences in culture, economic systems, and political systems. It is the first course in the International Business major, but may be used by other business students as an elective. BUSS 348 Public Relations (3)
Prerequisite: BUSS 210 and BUSS 216
This course explores the interdisciplinary knowledge and skills foundations related to public relations, management, communication, social sciences and research. Students will be trained in the basic practical skills, and educated in public relations, international public relations, ethical and legal issues at a level suitable for an undergraduate academic qualification. BUSS 406 Operations Management (3)
Prerequisite: MATH 201 and STAT 200.
This course applies the mathematical modeling techniques of operations research to business operations problems such as forecasting, scheduling, facility design, and facility location. BUSS 407 Political & Social Environment of Business (3)
Prerequisite: BUSS 301
This course examines how business decisions are shaped by the political, legal, and social environment in which firms operate. It includes an examination of ethical decision-making as well as social responsibility. BUSS 420 Introduction to Investment Banking (3)
Prerequisite: ECON 102, BUSS 303
This course analyzes the financial services that investment banks provide to corporations and governments. Some of the topics included are raising capital through the issuance of equity and debt securities; initial public offerings and secondary issues; private placements; venture capital; privatizations; and mergers and acquisitions, including the related activities of divestitures, spin-offs, and workouts. BUSS 421 Advertising and Promotion (3)
Prerequisite: BUSS 321
This course examines the ways in which organizations promote their goods and services to potential customers. The costs and benefits of various promotional mixes and strategies are examined. BUSS 422 Sales Management (3)
Prerequisite: BUSS 302
This course deals with the personal selling function and its related managerial activities. It covers the development of the sales function, sales management planning, and sales force organization, recruiting, training, supervision, motivation, compensation and evaluation. BUSS 423 Services Marketing (3)
Prerequisite: BUSS 302
This course focuses on the specific challenges of marketing the services firm. The basic conceptual differences between selling a product and selling a service are the critical distinction in this course. BUSS 424 Non-Profit Marketing (3)
Prerequisite: BUSS 302
This course focuses on the specific challenges of marketing the not-for-profit organizations. Topics include marketing for donations, marketing to attract members and volunteers, and how the intangible nature of most not-for-profit activities distinguishes this type of marketing from other marketing activities. BUSS 425 Internet Marketing (3)
Prerequisite: BUSS 302
This course focuses on the marketing of goods and services over the Internet. It examines emerging theories and practices of online companies as well as successes and failures of Internet-based marketing. BUSS 430 Financial Analysis and Valuations (3)
Prerequisite: ACCT 201, ACCT 202, BUSS 303, ECON 207 and ECON 208
The focus of this course is on the valuation of companies. Topics discussed include discounted cash flow techniques and valuations using alternative valuation techniques such as price multiples. Emphasis is on developing the required information for valuation from financial statements and other sources. BUSS 442 International Marketing (3)
Prerequisite: BUSS 302
This course focuses on the marketing of goods and services in international and global markets. It examines the ways in which firms globalize and localize their offerings to balance the demands of needs of scale economies with consumer needs. BUSS 443 International Strategy (3)
Prerequisite: BUSS 303, BUSS 340, ECON 101
This course focuses on the strategies employed by firms competing in multinational and global markets. It draws heavily upon case studies of firm strategies. BUSS 444 International Finance (3)
Prerequisite: BUSS 303, ECON 207, ECON 208
This course focuses on the techniques and strategies of firms operating in the international environment. Topics covered include exchange rates, currency trading and risk, hedging techniques, international capital markets, and blocked fund alternatives. BUSS 456 Project Management (3)
Prerequisite: COMP 124, MATH 201, STAT 200, BUSS 406
This course introduces main project management concepts such as the keys to project success, leadership skills in project management, project management process and lifecycle, project planning, defining project outcomes and objectives, working effectively with key stakeholders, defining project scope, project phasing, time and cost, operational risk, project monitoring and control, progress reviews, quality assurance, change management, project risk assessment, and working with people and teams. BUSS 470 Business Law II (3)
Prerequisite: BUSS 307
This course continues the discussion of legal topics relevant to business. It is especially useful to accounting students in preparing for the CPA exam, but is useful for any student wanting to gain further understanding of legal issues in business. BUSS 480 Senior Business Research Project
Prerequisite: All core courses and first semester senior concentration courses
This project is a capstone course. The course will encompass the key elements of business operations which have been studied throughout the Bachelors program. Students will work under the supervision of a faculty advisor to further refine and develop their skills and knowledge through a student-created independent project or case study. Project proposals must be submitted to the faculty advisor of the student’s choosing and approved by the advisor and Chair before the student may register for this course. The student’s final grade will be determined by faculty committee. COMP 124 Information Technology
Prerequisite: None
This course introduces approaches for using information technology and the role of the computer in modem organizations, discussing hardware and software, computer application development, data processing and database systems, and the impact of computer information systems on society. Emphasis is placed on integrating information technologies into the organization to meet organizational needs. Upon completion, students should be able to understand the different approaches to information technology and be able to determine the correct approach to use in the organization. Manner of teaching: Lectures and class discussions. ECON 101 Principles of Economics I
Prerequisite: None
This course introduces the student to the basic concepts of supply and demand, market demand and elasticity, cost theory and how political and cultural variables affect economic policy and pricing decisions for consumers and businesses. ECON 102 Principles of Economics II
Prerequisite: ECON 101
This course is a continuation of ECON 101 which will introduce the student to market structures, pricing theory, consumer behavior, regulation, antitrust policy and income distribution. The course will also present the relationship of business statistics and statistical methods in how data is used to affect public policy decisions. ECON 207 Business Economics I
Prerequisite: ECON 102
The field of economics is divided into two broad branches of micro and macroeconomics. Microeconomics concentrates on economic issues facing individuals deal with the fundamental problems of accounting for and managing scare resources as they try to maximize their utility. ECON 208 Business Economics II
Prerequisite: ECON 207
Macroeconomics is a course where students will learn to apply an analytical approach to the study of how societies deal with the problem of scare resources studied in ECON 201. The approach is applied to everyday decisions faced by business, organizations and government as they try to maximize profits for the whole of society in its attempts to use scarce resources efficiently. MATH 101 Pre-Calculus
Prerequisite: None
This course is intended to prepare students for the study of calculus. The course will include a review of algebra (arithmetic operations, fractions, factoring, the quadratic formula, radicals, and exponents). This will also serve an introduction to linear, polynomial, trigonometric, rational and logarithmic functions. Graphs of functions will also be covered throughout the course. MATH 151 Calculus I (3)
Prerequisite: Math 101
This course covers functions, limits, the derivative, maximum and minimum problems, the integral, and transcendental functions. MATH 201 Applied Business Mathematics (3)
Prerequisite: MATH 101
A wide array of skills is required in arriving at informed managerial decisions. Among these are analytical and quantitative skills. This course seeks to develop these two important attributes of a successful decision-maker. This course covers the fundamentals of statistics and provides a strong mathematical foundation in both probability and statistics necessary for more advanced statistical methodologies and quantitative methods. MATH 220 Calculus II (3)
Prerequisite: MATH 151, STAT 200
The topics that are covered include conic sections, rotation of axes, polar coordinates, exponential and logarithmic functions, inverse (trigonometric) functions, integration techniques, applications of the integral (including mass, moments, arc length, hydrostatic pressure), parametric equations, infinite series, power, and Taylor series. MATH 250 Discrete & Combinatorial Mathematics (3)
Prerequisite: STAT 200
The course is intended to be a college level introductory Discrete Mathematics course for either undergraduates or graduate students. The course will focus on the following seven key topics: Combinatorial Problems and Techniques, Sets, Relations and Functions, Coding Theory, Graphs, Matching, Counting Techniques, and Recurrence Relations and Generating Functions. MATH 337 Introduction to Probability and Statistics (3)
Prerequisite: MATH 151, STAT 200
The course is intended to be a college level introductory probability and statistics course for either undergraduates or graduate students. The course will focus on the following seven key topics: The Nature of Statistics, Organizing Data, Descriptive Measures, Probability Concepts, Discrete Random Variables, and The Normal Distribution. MATH 360 Linear Algebra (3)
Prerequisite: MATH 151
This course is designed to teach the basics of the subject of linear algebra. There are no prerequisites other than ordinary algebra. The course will focus on the fundamental concepts and techniques of matrix algebra and abstract vector spaces. There is an emphasis on worked examples and on understanding theorems carefully. MATH 371 Differential Equations (3)
Prerequisite: MATH 151, MATH 220
This course will focus on first-order and higher-order differential equations. Methods of solutions and their applications will also be introduced. Modeling with higher-order, Laplace transform, and systems of linear first-order differential equations will also be covered. STAT 200 Introduction to Statistics (3)
Prerequisite: MATH 151
This course provides an introduction to data analysis, least-squares regression, data collection, sampling distributions and strategies, probability, confidence intervals, and hypothesis testing. STAT 468 Applied Statistics (3)
Prerequisite: MATH 151, STAT 200
This course focuses upon the use of statistics in business research. In addition to mastery of common statistical tools, it discusses the design and execution of typical business research projects using such methods as surveys, archival data, and direct observation. |
