The Bachelor of Business Administration program prepares qualified students for leadership positions in the 21st century global marketplace. Such leaders will need to balance the goals of economic success with the constraints of greater social and environmental responsibility. Instructed by a distinguished faculty, students learn to integrate changing human and information resources with continually developing technology, while nurturing the entrepreneurial spirit that has always been the key to successful business and management. The Department offers a Bachelor of Business Administration degree in the following three major concentrations: Finance, International Business, and Marketing.

Structure of BBA Program
Each of VIU's Bachelor degree programs is composed of 40 courses: 12 General Education Courses (GEC), 6 Foundation Courses, 12 Core Courses, 6 Concentration Courses, and 4 Elective Courses. Each course consists of 3 credit hours. Students will complete 84 credit hours of major courses and 36 credit hours of General Education Courses, for a total of 120 credit hours.

General Education Courses (12 Courses – 36 Credits)

Social Sciences: (Choose one which is closest to your major)

Laboratory Sciences: (Choose two which are closest to your major)

World Literature: (Choose two which are closest to your major)

Foundation and Core Courses (18 Courses - 54 Credits)
Starting from second year of study, all business administration students will take the same Foundation and Core Courses. In the third year, students will transition into their major concentration, each of which has its own Concentration Courses.

Foundation Courses (6 Courses - 18 Credits)

Core Courses (12 Courses - 36 Credits)

Concentration Courses (6 Courses - 18 Credits)
All Concentration courses should be taken during the third and fourth years of study. Some of these Concentration Courses may be replaced with Elective Courses. Elective Course offerings may vary and are subject to change without prior notice.
 
Finance (6 Courses - 18 Credits)
The Finance major prepares students to examine the decision-making process and the role of markets in the allocation of both real and financial resources.  Integrating the fields of finance and business economics, the students will explore both theoretical and applied concepts in the related fields of corporate finance, investments, speculative and financial markets, real estate, banking, industrial organization and public policy towards business.  Balanced emphasis is placed on both primary theory and its application to business problems.

International Business (6 Courses - 18 Credits)
Providing a solid foundation in the theory and practice of modern business organizations in relation to current economic, political, and socio-cultural environments, the Business Administration program prepares students to enter the workplace directly or to go on to graduate study.

Today's highly competitive environment demands that firms compete internationally and globally. The international business major is designed to prepare graduates to compete in that challenging environment. The international business courses expand the core to cover operations in a global environment.

Marketing (6 Courses - 18 Credits)
In today's highly competitive business world, intelligent, informed, and imaginative marketing often means the difference between a company's success and failure. This is especially the case in light of the complexity, diversity, and tangibility of consumer markets. VIU's Marketing program prepares students for careers in any sector of this exciting field. A wide range of course options allow students to acquire a strong general background in marketing or to specialize in one of the more vocational areas.

Creating a new product or service isn't enough to cause a firm to succeed. Marketing fills the critical role between the inside of the firm which produces products or services and the people who will buy those products and services. VIU's marketing concentration prepares students for the exciting and challenging field of marketing. Within the marketing concentration, students select courses which reflect their interest, whether they are in personal selling, advertising, or the emerging internet marketing arena. Whatever your choice, marketing is about understanding and satisfying consumer needs.

Elective Courses (4 Courses -12 Credits)
Students are required to consult with their Department Advisor to decide about the diversity of the electives among the majors.