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B. Marketing Management (4 courses – 12 credits) Students must specialize in the Marketing Management concentration during the second year of their study.
Students must take " MBA 627 Adv. Res. Project course" and choose 3 courses (9 credits) from the concentration courses for a total of 12 credits.
| Course Code | Course Name | Credits | | MBA 616 | International Marketing | 3 | | MBA 622 | Marketing Research | 3 | | MBA 623 | Sales Management | 3 | | MBA 624 | Advertising & Promotion | 3 | | MBA 625 | Effective Negotiation | 3 | | MBA 626 | Consumer Behavior | 3 | | MBA 627 | Adv. Research Project | 3 |
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